Gartner research, which includes in-depth proprietary studies, peer and industry best practices, trend analysis and quantitative modeling, enables us to offer innovative approaches that can help you drive stronger, more sustainable business performance. DataGrail helps ease this problem by automating privacy and making it easy for companies to comply. But there are Gartner reports and other resources that are helpful if you want to see how a leading analyst firm categorizes the vendors in the CDP market, or you wish to understand where the vendors fit into these well-known quadrants: Well guess that youre also making the business case for a CDP investment. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Email marketing TrustRadius issues Top Rated awards each year in every category on our site.. Are you looking for a customer data platform that helps you optimize the customer experience? Amazing tools to extend understanding of customers with AI-predicted interests. Sponsored by AcquiaAcquia provides the leading cloud platform for building, delivering, and optimizing digital experiences. On this page, you can learn about CDP vendors, including company description, pros and cons (i.e., as specified by reviewers), overall vendor ratings and ratings of key features. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Marketers frustration with disconnected customer data inspired a confusing spectrum of solutions from providers. You can also visit CDP Case Studies to learn how CDPs are helping companies worldwide to customize customer journeys, provide customer analytics, and help with marketing tasks such as targeting and segmentation, targeted personalization, data unification, single customer views, customer analytics, and campaign orchestration. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. With the leadership and customization we are aloud to drive we are driving ongoing cost savings, media efficiency, media effectiveness and a better view our our consumer. DataGrail Recognized in 2023 Gartner Market Guide for Subject Rights Request Automation DataGrail, a leading data privacy company, was identified as one of 13 Treasure Data CDP a Strong Performer in Forrester Wave Customer Analytics Tech Evaluation. TrustRadius is a review site for business technology products and services. Gartner identified the top 10 government technology trends for 2023 that can guidepublic sector leadersin accelerating transformation as they prepare forpost-digital governmentand a relentless focus on mission objectives. Top Rated awards are based solely on customer reviews, with no paid placement. The platform integrated seamlessly with Salesforce, Uberflip and other products in our martech stack. More recently, CDP customers have weighed in at TrustRadius. All rights reserved. Marketing leaders can use this guide to understand the customer data platform marketplace before making further investments Since you asked about Magic Quadrants, well mention that were listed in an MQ for a related category, Data Management Solutions for Analytics. "Especially relevant for its privacy-related features". Ecommerce The Gartner document is available upon request from Leadspace. Jason Daigler, We believe marketing leaders should read this complimentary report, which included BlueConic as a Representative Vendor, to understand the customer data platform market and to learn more about: Recommendations to help you select the right CDP vendor. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. The insights and reporting that have been unlocked by BlueVenn are taking our marketing efforts and business intelligence to a new level. From onboarding to our bi-weekly calls, Blueshift has been able to help us with deliverability, our automated customer journeys, and is current helping with push integration. All rights reserved. Digital commerce technology is critical to organizations investing in a digital business strategy. This assists us in building real-time behavioral audiences, improved reportings, safeguarding data privacy and improvement activation/execution into channels. My role in working with Celebrus was in the assessment and Proof of Concept (POC) phase. In this report, Gartner defines SMPs as stand-alone tools that can discover, manage, and secure multiple SaaS applications from a central admin dashboard, delivered as a turnkey service. For my organization, I have been trying multiple other options along with smartech during the long course of my tenure, but I have always found "smartech" beating other platforms in terms of reliability and backend support from their team hence creating an edge always. Government CIOs should consider the impact of the followingtechnology trends (see Figure 1) on their organizations and apply insights to make a case for investments to improve business capabilities, achieve leadership priorities and create a more future-ready government organization. https://bit.ly/41oPsgS, Check out our webinar to learn about several specific #CustomerDataPlatform use cases implemented by BlueConic customers and how our #CDP helps them realize better business outcomes. Data sharing as an ad hoc effort among agencies and departments is no longer sufficient given the demands to drive value from data and analytics. https://bit.ly/3QZWlQo, Happy National Pet Day! The company conducted a 30-criterion evaluation and identified the 13 vendors that matter most in real-time interaction management (RTIM). Fantastic product and support team. All Rights Reserved. Our most-read blog list shows you whats on the minds of digital marketing leaders. *Gartner Market Guide for Subject Rights Request Automation, Nader Heinen, Bart Willemsen, Bernard Woo, April 11, 2023 Gartner Disclaimer: While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Looking for your community feed? With the Acquia Platform, organizations can realize the vision of personalized, contextual, and real-time customer engagement for the right person, at the right time, on the right device. For further information, see Guiding Principles on Independence and Objectivity. Learn more: https://bit.ly/3sL0s8Z, In her post for ITProPortal, BlueConic President & CEO Cory Munchbach explains that, while #marketing cloud suites have a role to play in a company's tech stack, there are many reasons why these solutions dont compare favorably to a pure-play #CDP. https://bit.ly/3yEAyF1, It's QBR Season! Ltd. All Rights Reserved. }); Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. We've also had fantastic support from our onboarding and customer success teams who have helped us scale our use of the product and identify optimisation opportunities for our 2023 roadmap. Fill out the form to connect with a representative and learn more. By clicking the "Submit" button, you are agreeing to the Application leaders should study this guide to understand the vendors and solutions supporting digital commerce technology, with a view to prioritizing areas of investment. Digital Commerce Is Central to Digital Business Strategy, Digital Commerce Strategies Must Drive Differentiating Customer Experience, Include Detailed Commerce Capabilities and Supporting Integrations, Customer-Facing and Interactive Technology, Marketplace/Channel Integration Applications, Digital Commerce Logistics and Fulfillment, Social Commerce: Product Review Technologies. DataGrail is backed by leading VCs and strategic investors, including Third Point Ventures, Felicis Ventures, Next47, Cloud Apps Capital Partners, Operator Collective, HubSpot, Okta Ventures, and American Express Ventures. With more than 2,000 connections, DataGrails Integration Network is the most comprehensive in the industry and does the heavy lifting for companies to connect all systems where personal data lives. });$(\"#consent_div_2\").html(function () {return $(this).html().replace(\"\", \'I agree to receive information, tips, and offers about Blueconic products and services. By 2026, government total experience (TX) approaches will reduce process ambiguity by 90%, while increasing satisfaction metrics for both customer experience (CX) and employee experience (EX) by 50%. Not only is Gartner research unbiased, it also contains key take-aways and recommendations for impactful next steps. Check out our three key takeaways from the speakers and our conversations on the floor! Forrester Research noted that Treasure Datas CDP provides scalable customer data ingestion, and its Treasure Boxes provide an extensive library of packaged analytical models with white box configurability so users can customize and tune them to specific business objectives., Across the board, Treasure Datas customer references cited ease of use as a key benefit and one reference added The UX gives marketers access to underlying analytical complexity that is beyond most martech vendors. The report also stated Treasure Data offers a good solution for firms looking for a CDP with built-in analytics to drive next best experiences.. Hyperautomationinitiatives support business and IT processes in government to deliver connected and seamless citizen services. With 2,000+ pre-built connections for popular apps and infrastructure, DataGrail offers continuous system detection, responsible data discovery, guided privacy assessments, and automated data subject request (DSR) fulfillment to power the world's most trusted businesses. Disrupt the market, stand out to your audiences, and leverage Adobe Experience Platform with Virtusa's help. Your access and use of this publication are governed by Gartners Usage Policy. Every review on Peer Insights is verified by Gartner to ensure that reviews are authentic. All rights reserved. https://bit.ly/3dCXDjH, "Companies should strive to deliver great personalized experiences, but not at the expense of privacy and transparency." Gartners latest Market Guide outlines the definition, requirements & representative vendors for customer data platforms. Treasure Data has helped us unify our dis-parent consumer data in over 50 markets.
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