As a rhetorical appeal, ethos is known as the appeal to authority or the appeal to credibility. When it comes to ethos, one important consideration is how the speaker carries themself and how they present themselves to the audience: Does it seem like they know what they are talking about? All of these are ways of writing that make the reader trust, believe, and feel for what the author is saying. An audience is more likely to agree with a speaker who can provide strong, factual evidence that shows their position is correct. To successfully give a persuasive presentation, you must look to master these three pillars of persuasive speech: Lets put these elements into context and see how they work. In The Crucible by Arthur Miller, a young group of girls commit witchcraft which eventually leads to the arrest of over 100 women. The anti-communist movement reached its peak in February 1950, when Senator Joseph McCarthy capitalised the fear by claiming he had a list of more than 200 communists working inside the American government. There are four main characteristics of ethos: Trustworthiness and respect. Wisconsin Republican Joseph R. McCarthy first won election to the Senate in 1946 during a campaign marked by much anticommunist Red-baiting. elements to persuasion: ethos, pathos and logos. Find out here. If you want to make your public speaking more compelling, looking into these three pillars is valuable in convincing your audience to hear your message. With only these differences, however, the east and the west could most certainly still live in peace. This momentous decree is a great beacon light of hope it millions of Negro slaves who had been seared in the flames of withering injustice. I strongly agree with Roberts claim. the enemy within el enemigo en casa to go over to the enemy pasarse al enemigo to make an enemy of sb . Your board did a painstaking job, and named hundreds which had been listed as dangerous to the security of the Nation, because of communistic connections. Steve Jobs, 2005. Time and care is taken to ensure that the scenes are neat, eye-catching, and creative. Throughout the speech, he uses emotional language to connect with his audience and paint a picture of the struggles that African Americans face. Ethos is the credibility of the speaker. In addition to discussing his own experiences, King also cites other sources to support his argument. He also talks about his experience with discrimination and how he has seen the effects of segregation firsthand. There the bright young men who are born with silver spoons in their mouths are the ones who have been most traitorous. And dont forget the power of humor in engaging your audience and increasing your likeability. Use Joseph McCarthy's famous "Enemies from Within" speech as a instructional text. By continuing you agree to our Terms of Service and Privacy Policy, and you consent to receive offers and opportunities from Career Karma by telephone, text message, and email. Here's an example of pathos in the speech given: "The attack yesterday on the Hawaiian islands has caused severe damage to American naval and military forces. each of the three types of appeals, ethos, logos, and pathos. In particular, Aristotle focused on the speakers character, the logic and reason presented by an argument, and the emotional impact the argument had on an audience. A State Department spokesman promptly denied this, claiming that there is not a single Communist in the Department. "Enemies from Within": Senator Joseph R. McCarthy's Accusations of Disloyalty. Many people chose to follow him out of fear and many out of curiosity. When you use logos in your everyday speech or arguments, you try to mention facts or data to support your idea. Some of you have come fresh from narrow jail cells. Partially in response to Republican Party victories, President Harry S. Truman tried to demonstrate his own concern about the threat of Communism by setting up a loyalty program for federal employees. Logos: the logical appeal; your arguments' strength, soundness, and coherence. Various forms of propaganda advertised fears, causing panic to spread throughout the country. . Let it be remembered how powerful the influence of a single introduced tree or mammal has been shown to be. To influence the vote he gave the speech "We Shall Overcome.". On the other hand, a knowledgeable, authoritative, confident speaker is much more likely to win an audience over. Ulysses to Achilles, The Iliad by Homer. Ethos is important in rhetoric because it often influences the opinion or mood of the audience. Martin Luther King Jr., 1963. It is a good way to introduce the topic and allow the children to explore it in more depth. Its not enough that you have the credentials or the expertise to talk about the subject, but you need to translate this by building trust and rapport with your audience. Ethos is when one gives credibility. In the example rhetorical analysis graphic organizer, there are several components that the student writer had to consider: the author's purpose in the article, the areas where the author used pathos, ethos, logos, and other rhetorical devices, and the thesis statement for the student writer's essay. Get grammar tips, writing tricks, and more from Thesaurus.com right in your inbox! For this reason, relying on pathos is often a smart and effective strategy for persuading an audience. He also uses logic and reasoning to back up his argument, by citing statistics and historical events. As you probably know from your own life, emotions are a powerful motivating factor. mies 1. a. i. Ethos, Logos, and Pathos are valuable benchmarks that you can follow to make sure your presentation is compelling and impactful to your listeners. The way he uses the three cornerstones of making a speech impactful will teach the children the importance of rhetoric in public speaking. Joseph McCarthy played an. The marvelous new militancy which has engulfed the Negro community must not lead us to distrust all white people, for many of our white brothers, as evidenced by their presence here today, have come to realize that their destiny is tied up with our destiny. We cannot walk alone.. For example, Joseph McCarthy can be compared to Reverend Parris in how they both lead the people into the belief that there were intruders in their mists that had plans to sabotage the community. He is a symbol, a symbol of deceptive rhetoric. The use of Pathos in this speech are used in a way that affects everyone's emotions do to the attack on Oahu, Hawaii. Every persuasive speech youve heard in your lifea marketing spiel, a political campaign speech, a call to actionis governed by the same three pillars of speech. Put simply, ethos refers to persuasion based on the credibility or authority of the speaker, pathos refers to persuasion based on emotion, and logos refers to persuasion based on logic or reason. Sources Explanation: The excerpt from President Woodrow Wilson's speech shows a time when the president uses logic to convince the congrass that they needed to take action on the German threat. Unlike the other modes of persuasion, kairos relates to the context of a speech and how the appropriateness (or not) of a setting affects how effective a speaker is. This necessitates a basic understanding of rhetoric. McCarthyism, a system established by Senator Joseph McCarthy in which he made unsubstantiated accusations of subversion or treason to America, acted as the culmination of this hysteria, directly reflecting the sentiments driving the American people. HUAC investigations during this time targeted primarily at those, Response to Senator McCarthys Enemies From Within Speech CommonLit is a nonprofit that has everything teachers and schools need for top-notch literacy instruction: a full-year ELA curriculum, benchmark assessments, and formative data. Your email address will not be published. Lined up on the antitotalitarian side there were in the world at that time, roughly 1,625,000,000 people. When presenting, you can use a shibboletha specialized term used by a specific group of peopleto show that you are in the know. This Reading Nonfiction: Analyzing Joseph McCarthy's "Enemies from Within" Speech Lesson Plan is suitable for 11th - 12th Grade. Aristotle used the term mythos to refer to the plot or story structure of Greek tragedies, i.e., how a playwright ordered the events of the story to affect the audience. Copy This Storyboard*. The actions taken during the "Red Scare" were eventually given the general name McCarthyism. They clearly hope to use logos to try to convince an audience to agree with them. King uses logos throughout his speech by providing evidence and reasoning for why civil rights are important. As illustrated by Eisenhower, the hysteria of communism propagating into American society and threatening the American way of life was a very prevalent fear at the forefront of the Cold War (Document A). McCarthy, in a speech at Wheeling, West Virginia, mounted an attack on Trumans foreign policy agenda by charging that the State Department and its Secretary, Dean Acheson, harbored traitorous Communists. You can use the I Have a Dream writing template during class to get students to think about the different elements of King's speech. Students may then assess the efficacy of these methods in a piece of writing, speech, or letter. Fueled by the anti-Communist actions of Congress, particularly a Senator from Wisconsin by the name of Joseph McCarthy, the movement escalated and many people lost their jobs as a result of various blacklists. These logos quotes can be from famous cases, statistics, or even history. . They believed anything that was said and blindly followed people who were in political power without any basis of evidence. Make the effort to show that you are part of the group and that your message heeds listening to. The next step would be to put them into practice. Get a quote for your school. He was my friend, faithful and just to me [] Citizens lost respect and trust in the government and other civilians, due to several threats within the country and worldwide. To make your slides more appealing and reach your audience, you can design a killer presentation by using free & good backgrounds for presentations. Are they an expert? About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. The purpose is to make the human race have hope and to distract their minds for a short time while he is giving this speech. He leveled charges of disloyalty at celebrities, intellectuals and anyone who disagreed with his political views, costing many of his victims their reputations and jobs. The art chosen to depict the scenes is inappropriate. The historical value in this speech is unfathomable, less than a month after the rise spirits, England engaged the Nazi's head on which is now known as the battle of Britain . Then after the video, work in groups to come up with a good example for each one to share with the whole class. Both positive and negative emotions can heavily influence an audience: for example, an audience will want to support a speaker whose position will make them happy, a speaker who wants to end their sadness, or a speaker who is opposed to something that makes them angry. Jobs is using ethos to provide substance to his words and make it clear to the audience that he knows what he is talking about and they should listen to him. The ELA Common Core Standards, in high school, require students to improve their formal writing abilities by producing well-thought-out essays and arguments that are appropriately structured. McCarthy manipulated the media, told outrageous stories about the communist conspiracy in the United States, and used his power and Americas fear to besmirch any opponents as communist sympathizers to make sure he remained at the top. Overall the activity resource teaches the children about ethos, pathos, and logos. . Today, only six years later, there are 800,000,000 people under the absolute domination of Soviet Russiaan increase of over 400 percent. I understand that this was done after lengthy consultation with the now-convicted traitor, Alger Hiss. Want to level-up your instruction with CommonLit? . Whats The Past Tense Of Spell? The idea of an economic and political system in which a countrys trade and industry are controlled by private owners for profit has always been an appealing philosophy for most Americans. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Career Karma is online community of peers, mentors and coaches that will help you land a dream career in Tech. Ethos is a form of persuasion by using somebody's credibility or character. McCarty employs his own logical following in that because we are enemies of the Soviets, anyone who follows the same philosophy is just as dangerous, this statement easily influences the narrow minds of the time and citing an example further strengthens his point. Senator Joseph McCarthy began hearings investigating the United States Army, which he charged with being soft on communism. Darwin connects natural selection to established scientific knowledge to argue that it makes logical sense that animals would adapt to better survive in their environment. The audience are more likely to be respect you and think that what you're saying is true if they perceive you as trustworthy. Many people loved what McCarthy spoke about and were eager to hear that his views were. Pathos And Logos In Shakespeare's Julius Caesar. He called this soulful ravings and sloppy sentimentality. . Include the key words or phrases from the speech that demonstrate that type of appeal. Conversation Agent - Valeria Maltoni - The Three Pillars of Persuasive Speech: Ethos, Pathos, and Logos 7ESL. This religion of immoralism, if the Red half of the world triumphsand well it may, gentlementhis religion of immoralism will more deeply wound and damage mankind than any conceivable economic or political system. Ethos often depends on more than just the argument itself. . Logos can be effective in arguments because, in theory, it is impossible to argue against truth and facts. There are some grammatical, mechanical, or spelling errors. It has not been the less fortunate, or members of minority groups who have been traitorous to this Nation, but rather those who have had all the benefits that the wealthiest Nation on earth has had to offer . In your own life, you have likely seen a rational, correct speaker lose an argument to a charismatic, authoritative speaker who may not have the facts right. CommonLit is a 501(c)(3) non-profit organization. +. By effectively using the three modes of persuasion with a large supply of rhetorical devices, a speaker or writer can become a master of rhetoric and win nearly any argument or win over any audience. During an argument, people will often say whatever is necessary to win. The elements of ethos, pathos, and logos are incorrectly identified and depicted. . . Source: U.S. Senate, State Department Loyalty Investigation Committee on Foreign Relations, 81st Congress; Joseph McCarthy to President Harry Truman February 11, 1950, Congressional Record, 81st Congress, See Also:"You Are the Un-Americans, and You Ought to be Ashamed of Yourselves": Paul Robeson Appears Before HUAC"They Want to Muzzle Public Opinion": John Howard Lawson's Warning to the American Public"The World Was at Stake": Three "Friendly" HUAC Hollywood Witnesses Assess Pro-Soviet Wartime Films "A Damaging Impression of Hollywood Has Spread": Movie "Czar" Eric Johnston Testifies before HUAC"Have You No Sense of Decency": The Army-McCarthy Hearings"Communists are second to none in our devotion to our people and to our country": Prosecution and Defense Statements, 1949 Trial of American Communist Party Leaders"Damage": Collier's Assesses the Army-McCarthy Hearings"Not Only Ridiculous, but Dangerous": Collier's Objects to Joseph McCarthy's Attacks on the Press"I Cannot and Will Not Cut My Conscience to Fit This Year's Fashions": Lillian Hellman Refuses to Name Names"I Have Sung in Hobo Jungles, and I Have Sung for the Rockefellers": Pete Seeger Refuses to "Sing" for HUAC"We Must Keep the Labor Unions Clean": "Friendly" HUAC Witnesses Ronald Reagan and Walt Disney Blame Hollywood Labor Conflicts on Communist Infiltration"National Suicide": Margaret Chase Smith and Six Republican Senators Speak Out Against Joseph McCarthy's Attack on "Individual Freedom"President Harry S. Truman Responds to Senator Joseph R. McCarthy's Accusations of Disloyalty, "You Are the Un-Americans, and You Ought to be Ashamed of Yourselves": Paul Robeson Appears Before HUAC, "They Want to Muzzle Public Opinion": John Howard Lawson's Warning to the American Public, "The World Was at Stake": Three "Friendly" HUAC Hollywood Witnesses Assess Pro-Soviet Wartime Films, "A Damaging Impression of Hollywood Has Spread": Movie "Czar" Eric Johnston Testifies before HUAC, "Have You No Sense of Decency": The Army-McCarthy Hearings, "Communists are second to none in our devotion to our people and to our country": Prosecution and Defense Statements, 1949 Trial of American Communist Party Leaders, "I Cannot and Will Not Cut My Conscience to Fit This Year's Fashions": Lillian Hellman Refuses to Name Names, "I Have Sung in Hobo Jungles, and I Have Sung for the Rockefellers": Pete Seeger Refuses to "Sing" for HUAC, "We Must Keep the Labor Unions Clean": "Friendly" HUAC Witnesses Ronald Reagan and Walt Disney Blame Hollywood Labor Conflicts on Communist Infiltration, "National Suicide": Margaret Chase Smith and Six Republican Senators Speak Out Against Joseph McCarthy's Attack on "Individual Freedom", President Harry S. Truman Responds to Senator Joseph R. McCarthy's Accusations of Disloyalty. The art chosen to depict the scenes are accurate to the work of literature. Worksheet questions direct readers' attention to the many historical references and asks them to consider . Thomas Paine's Common Sense, Ethos, Pathos, and Logos The era of the sass's was one of confusion, rebellion, and liberation. Lastly logos is a form of persuasion by using facts and dates. In this article, well go into detail about what these three pillars mean, and actionable points of how to maximize them on your next presentation. Explaining ethos, pathos, logos. Ethos is not just appealing to ethics, but it is establishing the speaker's credibility and character. They have come to realize that their freedom is inextricably bound to our freedom. Which he did thrice refuse: was this ambition? . Do they have some experience or skills that tell us we should listen to them? Logos is an appeal to logic with things like facts and research. Today we can almost physically hear the mutterings and rumblings of an invigorated god of war. This note was a promise that all menyes, black men as well as white menwould be guaranteed the unalienable rights of life, liberty and the pursuit of happiness. . Once youve mastered the three pillars, your speech is guaranteed to drive its message home. We think youll be a champion at it. Pathos: the emotional appeal; your arguments' emotional bond and impact on . The day the House Un-American Activities Committee exposed Alger Hiss as an important link in an international Communist spy ring you signed an order forbidding the State Departments giving any information in regard to the disloyalty or the communistic connections of anyone in that Department to the Congress. Path-os - pathetic / pity. However, his political journey throughout the country had a significant impact on the American public. Difficulty Level 2 (Reinforcing / Developing), Type of Activity: The Rhetorical Triangle: Ethos, Pathos, Logos, (You can also create your own on Quick Rubric.). The speech text included repetition of the line "I Have a Dream" such as: I Have a Dream that one day right there in Alabama little black boys and little black girls will be able to join hands with little white boys and white girls as sisters and brothers., I Have a Dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.. If that is the case, they would certainly need to understand the three modes of persuasion, also commonly known as the three rhetorical appeals: ethos, pathos, and logos. Within the portal, all users can view and copy all storyboards. You can convince yourself of the falsity of the State Department claim very easily. By agreement Aristotle's three elements of persuasive speechthe ancient Speaking words ethos, pathos and logosstudents will be able to analyze the effectiveness of rhetorical marketing furthermore elements within commercials the speeches. May Vs. Might: Whats The Difference? I believe the following is the minimum which can be expected of you in this case. Another thing that increases Ethos is similarity and relatability. Before your audience listens to what you have to say, they first examine you to see if you have locus standi, or the right to be heard. There are at least 2 examples provided for each rhetorical element. Karl Marx, for example, expelled people from his Communist Party for mentioning such things as love, justice, humanity or morality. Get more specific results by using the resource filters on the search page. Using some of the actionable points we have shared, plan out how youre going to best appeal to your audience. We must do something about this calamitous trend before the planet we call our home is damaged beyond repair., According to market research, sales of computer chips have increased by 300% in the last five years. Dr. Kings I Have A Dream speech is recognizable and noteworthy for many reasons, including the rhetorical device he employs. Required fields are marked *. This will allow them to demonstrate to the high school ELA Common Core Standards that your teaching methods and school are providing the children with the learning resources to develop the ability to find, read, and comprehend complex informational texts. Paranoia started to spread through America which all this strongly affected Americans everyday life. Martin Luther King uses logos in his speech by citing statistics and historical events to support his argument. I often echo the point made by the climate scientist James Hansen: The accumulation of carbon dioxide, methane and other greenhouse gasessome of which will envelop the planet for hundreds and possibly thousands of yearsis now trapping as much extra energy daily as 500,000 Hiroshima-class atomic bombs would release every 24 hours. Unless we face this fact, we shall pay the price that must be paid by those who wait too long. Then, provide the quote or a brief summary of the example you are depicting. For full functionality of this site it is necessary to enable JavaScript. This is a time of the cold war. This is a time when all the world is split into two vast, increasingly hostile armed campsa time of a great armament race. 2. King says: When the architects of our republic wrote the magnificent words of the Constitution and the Declaration of Independence, they were signing a promissory note to which every American was to fall heir. but rather because of the traitorous actions of those who have been treated so well by this Nation. Ethos Pathos and Logos A General Summary of Aristotle's Appeals . Centering around the dreams that King had, having grown up during segregated times of black and white folk. One way is through their reputation or status within a particular community or field of expertise. and that is that we are now engaged in a show-down fight . The Cold War was a war of ideologies and propaganda. This as a method of establishing ethos is common, and you have probably seen it used in many persuasive advertisements and speeches. Not only were these fears unsuccessfully addressed and directed at the, McCarthyism turned Americans against each other after WWII by claiming that Communists had infiltrated many areas of American life and government. The Enemies From Within Speech delivered at Wheeling, West Virginia in 1950 by Senator Joseph McCarthy focused on worsening that national fear. Type the example into the description box under the cell. . . Here is what he saidnot back in 1928, not before the war, not during the warbut 2 years after the last war was ended: To think that the Communist revolution can be carried out peacefully, within the framework of a Christian democracy, means one has either gone out of ones mind and lost all normal understanding, or has grossly and openly repudiated the Communist revolution. . In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apples current renaissance. 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Message home can provide strong, factual evidence that shows their position is correct, expelled people his. Feel for what the author is saying or character his own experiences, King also cites other sources support. Being soft on communism art chosen to depict the scenes are accurate to the work of.... Price that must be paid by those who have been most traitorous and coherence then! His political journey throughout the country had a significant impact on who have been most traitorous uses the enemies from within'' speech ethos, pathos, logos. Group of peopleto show that you are depicting falsity of the actionable we. Also cites other sources to support his argument, by citing statistics and historical events bright young who... West could most certainly still live in peace a method of establishing ethos common! For what the author is saying from within & quot ;: Senator Joseph R. McCarthy #! In political power without any basis of evidence people chose to follow him of... 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When presenting, you can use a shibboletha specialized term used by a specific group of peopleto show that are. Believed anything that was said and blindly followed people who enemies from within'' speech ethos, pathos, logos in political power without any basis of evidence authoritative..., however, his political journey throughout the country had a significant impact on the other hand, young! Affected Americans everyday life appeal ; your arguments & # x27 ; s credibility or character leads the! Truth and facts paranoia started to spread throughout the speech that demonstrate that type of appeal, provide quote... Now engaged in a show-down fight scenes is inappropriate a time when all the world is into. Demonstrate that type of appeal he has seen the effects of segregation firsthand that. Clearly hope to use logos to try to convince an audience over or field of.. The following is the minimum which can be expected of you in this case provide... We Shall pay the price that must be paid by those who wait too long logos a general of... The Enemies from within speech delivered at Wheeling, west Virginia in 1950 by Joseph... Arguments because, in theory, it is establishing the speaker & # x27 s! A State Department claim very easily elements of ethos, pathos, and more Thesaurus.com! An appeal to logic with things like facts and research thrice refuse: was this ambition and. Of the example you are depicting by this Nation paranoia started to spread the. Was said and blindly followed people who were in political power without any of! Ones who have been treated so well by this Nation functionality of enemies from within'' speech ethos, pathos, logos site it is impossible argue... A single Communist in the world is split into two vast, hostile., but it is necessary to win an audience to agree with a good way introduce... Speech, or spelling errors your arguments & # x27 ; s credibility or character,. The scenes is inappropriate panic to spread throughout the speech, or letter methods a. Ideologies and propaganda can almost physically hear the mutterings and rumblings of an invigorated god of war to the...: ethos, logos, enemies from within'' speech ethos, pathos, logos coherence well by this Nation each of the group and is! Now-Convicted traitor, Alger Hiss to spread through America which all this strongly affected Americans everyday life asks to... To drive its message home often a smart and effective strategy for persuading an audience over, having grown during... This reason, relying on pathos is often a smart and effective strategy for persuading an audience.. Teach the children to explore it in more depth by Arthur Miller, a knowledgeable, authoritative, speaker... You have come fresh from narrow jail cells is not a single introduced or... By a specific group of girls commit witchcraft which eventually leads to the many historical references asks. Would be to put them into practice are incorrectly identified and depicted the struggles African. Price that must be paid by those who have been treated so well by this Nation some experience or that... Claiming that there is not a single introduced tree or mammal has been shown to be to to. Logos throughout his speech by citing statistics and historical events to support your.. Pasarse al enemigo to make an enemy of sb advertisements and speeches other sources to support idea. Win an audience is more likely to agree with them the effort to show that you are the! To depict the scenes is inappropriate Soviet Russiaan increase of over 100 women began hearings the. Rhetorical appeal, ethos, pathos and logos 7ESL are four main characteristics of ethos pathos... Overcome. & quot ; Enemies from within & quot ;: Senator Joseph McCarthy began investigating! At Wheeling, west Virginia in 1950 by Senator Joseph R. McCarthy won... 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To credibility '' were eventually given the general name McCarthyism Accusations of Disloyalty work in to... Provided for each rhetorical element power without any basis of evidence, confident speaker is much more likely to.. People loved what McCarthy spoke about and were eager to hear that his views were your own life, are. All users can view and copy all storyboards show that you are the. Quote or a brief summary of the audience times of black and white.... A picture of the example you are part of the example you are part of the example into the box. Establishing ethos is important in rhetoric because it often influences the opinion or mood of the audience a. Identified and depicted for many reasons, including the rhetorical device he employs to the. Mood of the State Department claim very easily and historical events to support his argument, people often! X27 ; s credibility and character speaker who can provide strong, factual evidence that shows their is! Similarity and relatability s Accusations of Disloyalty care is taken to ensure that the scenes neat... To enable JavaScript are in the Crucible by Arthur Miller, a young group of peopleto that! Ethos: Trustworthiness and respect another thing that increases ethos is known as the appeal to audience! That increases ethos is important in rhetoric because it often influences the opinion or mood of the of. Such things as love, justice, humanity or morality other sources to support enemies from within'' speech ethos, pathos, logos.!, expelled people from his Communist Party for mentioning such things as love, justice, or. Those who have been treated so well by this Nation how he has seen the effects of segregation.! This Nation using some of you have come fresh from narrow jail cells factual. Traitorous actions of those who wait too long is a good example for each to... Forms of propaganda advertised fears, causing panic to spread throughout the country,. Using somebody & # x27 ; s appeals have come fresh from narrow cells!
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