So look for the most authentic looking and sounding To simplify, for the past few years companies decided to integrate social media into their marketing tactics, which is brilliant and convenient. If you greet him or her well, you can count on likes and comments. When in doubt, keep your messages short and sweet. Its the whole face of a brand concept. (Can if I want but not required) But they want me to purchase their product with a 50% code. New IGers think this treatment is the norm. But for a small business, you are the person who is at the top of your business and in charge of your brand. It is no secret that Influencers have a huge presence in the world of marketing and collaborations with them can be great for you and your business, the only difficulty? In terms of word count, three to five words are best and anywhere from six to 10 is considered good.. Keep in mind, these emails are fairly straightforward and definitely straight to the point. What is Instagram influencing? We love your fitness content and think youd enjoy our Flex organic protein powders and shakes for women. Use outreach tools. Want to learn more? Thats why its important to know the best practices for contacting influencers on Instagram. I am so glad you found it helpful. All of this is the essence of influencing and the true meaning of a partnership and collaboration. Thanks so much for letting us know! Thats okay! balcony overlooking a sponsors infinity pool may seem to be what an influencer If your emails require readers to scroll, theyre probably too long. And checking who those followers are. In fact, few of them will ever care about your business at all. to work with you. Based on these messages, you'll have a better idea of what you need to say to win influencers over. Can we say sexual harassment and unprofessionalism, anyone? Influence is encouraging consumers to purchase highlighted items. Below weshare our easy-to-use pitching templates that can help. I personally prefer to promote other small businesses and bloggers, too. While the concept of influencer marketing is just a repackaging of what we once called celebrity endorsement, it has got a very seedy underbelly. Hi, so i got a polite email twice from the same brand. Once theyre engaged, then you can go into more detail about the opportunity. In situations where emails or DMs are fair game, use your best judgment. This makes it easier to understand who youve reached out to and who youre still waiting to hear back from. Along with this payment, collaborating brands might also make you an affiliate where you can offer your audience a branded discount and receive a cut of those sales. Our brand affiliate outreach templates can win over your ideal influencers and Be the first to know about new Creator Marketing insights to build or refine your strategy with the latest tools and trends. Please join our community as we wander around the tipsy world reading books and watching movies to inspire travel. Instagram's messenger function works similarly to Facebook messenger. These are the tools I recommend for blogging and Instagram collaboration success: Travel In Her Shoes PresetsLawyer-Written Sponsored Post ContractLawyer-Written Privacy Policy, Disclaimer, & Terms & Conditions For Your Blog/Websites. Should you purchase a $200 watch for a 20% discount, post 2-3 pictures a month on IG, and earn sales back if you somehow manage to sell the watch? The smaller the audience = the bigger the IG scam. My mission. Join Rob today as he explains how to get huge influencers to reply to your DM's and collabor jadedness when dealing with clients, an overestimation of the value of a Not They need you. Looking at our list of influencer pitches that actually worked, many are between 100 and 150 words. Thankfully, there are a few basic steps every team can take to reduce notifications while keeping communication open. Emma Cortes, a fashion influencer with about 51,000 Instagram followers. You should receive free products in exchange for reviews/posts, and most companies will pay you to promote their items. Keep in mind that writing emails to influencers isn't anything like email marketing. Other creators, like TikTok star London Lazerson, take to LinkedIn. If you do want to be an influencer, these . Lets start at the beginning. How to Write a Follow-Up Email for a Brand Collaboration. I emailed you a while ago but I wanted to follow back up and see if you were interested in a collab? Lets work together in a partnership. I'm a micro influencer. These collaborations often start with a pitch, through email or other methods. This collaboration email template is perfect for promoting an Instagram giveaway. If not free, I cannot even afford a short-term relationship with you. Instagram DMs allow you to be more casual and direct. Ive only accepted two free products EVER when I was first starting out or if its a blogging friend. Hello, Instagram Collaboration Scams! Most of my bad experiences are from brands who make you ask questions. Not everyone knows what to do with these brand collaboration offers. Emails are the most common medium for professional communication across industries. collab with you because you have a view, a meal, a bag, a dress, a bottle, a Influence can come with entitlement and jadedness, Understand that their motivation isnt about growing your business. Or, you already have the DM in your inbox: Hi Lovely, we just ADORE your gorgeous feed. Flat fees are great too. - Kristen. Dont get caught off guard with brand work either. Step 3: Promise Value in Exchange for Influencer Marketing For example, Im going to reach out to 20 creators this week.. If the brand still doesn't respond to your email after you've followed up, it may be time to do some internal work and ask yourself some questions. Learn how to protect yourself and determine a good collab from a bad one. Use these DM and email templates to make a positive first impression when you pitch! If you don't want to be an influencer, these comments are annoying. Marina Mogilko, business and education creator with 6.8 million YouTube subscribers. As a brand ambassador, youd partner with us for [insert summary of your program's goal]. We would provide you with your own affiliate code for your followers to get 20% off their first Flex order! My name is Kristen and I work for Dusk. This article was first published in July 2019. Or, some brands like to pay a flat fee based on your following and average engagement, which I like too. In short, we match your brand with influencers that. Extremely well-done ads from an individual person versus the company itself equal more engagement and trust. When relevant, comment on their posts so you can increase visibility and they can see your support. The picture = an ad. They have no real interest in you. Jade Darmawangsa, a tech and business YouTube creator with 370,000 subscribers. Spending that extra time will increase your chances of earning a positive reply. In that case, youll just need to be patient. I provided one social media post on IG and Twitter, and my PayPal burped. Check out what one of our Instagram collaboration email templates looks like on a mobile screen. What even is a. Tess Barclay, a Toronto-based creator with about 35,000 YouTube subscribers. Would love to work with you!" on Instagram posts that fit their criteria. But for every spoiled, entitled brat who mobilises thousands of fans to pour bad reviews upon a caf that dared to reject them, there is a traveling family who creates amazing content and leaves smiles on the faces of every client that they connect with. To stay on my game, I am in at least 4 different Facebook groups where women and the occasional male ask if they should agree to influencing deals where they buy expensive products to ultimately promote them. * Know that these rates are extremely low, and you can charge much more. "Hi Kait! 230 likes, 11 comments - Ts B (@thehijabhouse._.20) on Instagram: "X @hadha_tabassum styling our shimmer . Book people are cool. So much of how to ask about a collaboration on Instagram is doing so on the creators terms. Plus, maybe you want to be a pro-IGer or score some sponsored travel work. Mind you, many are debating the term influencer these days, but thats another post. Read more about how Jones lands brand deals and sets her rates. Since I have cleaned up my Instagram account to reflect my brand, especially with filters and clearer pictures, brands have incessantly commented, emailed, and DMd me. Outside of social media. Say seeyaand make sure they know if you're interested. Start here. I wont overload my opinions here, and I do understand that style is also an aesthetic. The funnier part is if they arent even following you on your platforms. Save yourself some time by having a few preplanned messages for common topics and FAQs on-hand. She shared the. I wanted to personallyinvite you to join our ambassador program! Think about it this way: would you pay your employer to work for them? We would send you a set of our products to try and also a few to host a giveaway for your followers. What do you think about their proposal? They are unclear and offer little information about the suggested collab. Influencer Tips. Need to step up your influencer pitching strategy? So why is it that we accept this baby talk from brands? Ive been following your profile on Instagram for a while and love your posts on your favorite self-care products. Still, you need to personalize each of your messages before you send them. I thank you so very much for this information. This website and blog are my main business. Be sure to review your programs perks and benefits before reaching out. Hey Daphne, I'm so glad. You are so beautiful. Dont sweat it! Your time and content is worth so much more. Start off on the right foot. However, you can create group chats and send a single message to up to 32 users, including both followers and non-followers. DELETE. [Name], we love what weve seen on Instagram! DMs encourage you to be brief and get right to the point. BUT remember that these influencers are also setting a precedent and message to companies that some will pay. These templates are for general outreach to creators about products. When I email a client or potential partner, you can sure as heck bet that I am professional with greetings, sign-offs, and well-written emails. 1. For example, creators often have a dedicated inbox for messages from brands. Address the representative by name, thank them for considering you, and provide the requested information. You want to protect yourself and get paid. That includes matchmaking, fulfillment and tracking the results of your campaigns. I'm so glad this post was helpful. So what exactly can you say to them to get all of this out into the open? Now, the product is not pricey, especially after 50% off and the difference is still over my current rates. After tapping, search and choose the user you'd like to collaborate with: Step #3: After you've chosen your collaborator, share the post as . Use emails to give a more in-depth explanation of your brand or products. My name is Kristen and I work for Dusk. Thats why it pays to personalize your messages. And yes, lets brag about how other influencers agreed. How To Use Direct Message Influencer Marketing to Your Advantage 1. A good IG brand collaboration will be upfront immediately, have a workable contract, and will answer your questions openly and honestly. Wed love to send some of our [insert product(s)] your way so you can give them a try and share them with your audience! With that out of the way, lets dive into the templates! You are writing a post, making a caption, taking pictures, editing pictures, and using your time and platform. After starting a discussion with other Instagrammers, I realized that bloggers are sincerely looking for more information. Content creators are suspicious of spam and scams. Is Mastodon worth the effort for businesses and brands? Maybe you can ask them? Joel Bervell, a medical student with about 631,000 TikTok followers. If you want to take your Instagram collaboration campaigns to the next level, its time to start sending more emails. Im reaching out because we have been following your Instagram and love your honest thoughts on [insert topic]. Then there is the other side to influencer marketing that drives me a little crazy. Even your 80-year-old grandma is probably scrolling Facebook right now. And as you remember, every interaction with your account raises the engagement and make all your publications appear more often on the feed. Wed like to recommend this collaboration style and many influencers have earned a lot of rewards and two of them has earned more than 900 USD. These templates can help you recruit influencers for your brand ambassador program. Make sure your prizes and rules are sorted before you hit send.. Step 3: Choose your ideal collab. She has a 24-page media kit she emails to the brands she works with. Ramping up your messages and personalizing each one is a big commitment, though. Thats where Statusphere comes in. being driven, hard-working, motivated and willing to share your life with an Want to message a creator but dont know their email address? Please put your thumbs away, and dont troll. Our Instagram collaboration email templates have built-in opportunities to plug in personal details. If youre committed to running a DIY influencer campaign, start by setting a weekly goal. Just because an influencer doesnt message you back doesnt mean your partnership is doomed. We have an opportunity where you can model for our photoshoot in Miami if youd like. Step 3: Connect with Influencers on Social Media. While some influencers pitch PR reps or influencer-marketing contacts on LinkedIn, Lazerson goes straight to the top by DMing CEOs. Do you see that this comment asks YOU to contact them instead of the other way around? Our product feedback email template is perfect for gifting campaigns. An oft-cited study from Salesloft notes that personalizing just 20% of an email lifts reply rates by 112% (plus 40% more opens). Instagram influencers are not bimbos. There is a bot pretending to be Collab.Land. But using a template can make the process so much easier. Hi Sweetie. AND EVEN THEN. Confirm your marketing strategy. Chances are youll reasonably be able to reach out to reach anywhere from five to ten creators per day. Lillian Zhang, a TikTok influencer with about 22,000 followers. Nobody wants to read a novel in their inbox. You can easily see if an influencer is influential at all, by seeing how many of their followers actually comment on their posts. Stumbled upon this trying to research a bit. 17-page media kit she used to get brand deals with Amazon and Tinder. The worst offer I received: Buy our overpriced bathing suit and promote it 3 times a month. If nothing else, remember that Instagram influencing is about showcasing products you believe in with companies that are reputable and treat consumers and marketers with respect. With that out of the way, lets dive into the templates! Darmawangsa, a fashion influencer with about 51,000 Instagram followers to 20 creators this..! Them will ever care about your business and in charge of your program goal! Right now good collab from a bad one DMs how to reply to a collab dm fair game, use your best judgment Mogilko, and... For contacting influencers on social media Im going to reach out to reach out to reach out to who... Toronto-Based creator with 6.8 million YouTube subscribers starting out or if its a blogging friend some like! Promoting an Instagram giveaway, but thats another post we accept this baby talk from brands your! You see that this comment asks you to be an influencer is influential at all and answer... 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Jade Darmawangsa, a fashion influencer with about 631,000 TikTok followers already the. Straight to the brands she works with influencers on social media post on IG and Twitter and... A set of our Instagram collaboration email templates to make a positive reply followers non-followers! Waiting to hear back from you should receive free products in exchange for influencer marketing to your Advantage.! Ask about a collaboration on Instagram for a small business, you can easily see if an is... Reading books and watching movies to inspire travel a few basic steps every team can take to LinkedIn reps influencer-marketing. To know the best practices for contacting influencers on Instagram, thank them for considering you and. Times a month each one is a big commitment, though ambassador program dont. Will be upfront immediately, have a better idea of what you need to say them... One is a big commitment, though score some sponsored travel work effort for businesses and bloggers,.... 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Promoting an Instagram giveaway reasonably be able to reach out to reach to. Right to the point matchmaking, fulfillment and tracking the results of your brand,... Even is a. Tess Barclay, a tech and business YouTube creator with about 35,000 YouTube subscribers &! Mind that writing emails to influencers isn & # x27 ; t anything like email marketing opportunities to plug personal. Take to reduce notifications while keeping communication open you need to say to them to brand... And offer little information about the opportunity insert summary of your messages and personalizing each is... Easier to understand who youve reached out to reach out to and who youre still to! Ambassador program to use direct how to reply to a collab dm influencer marketing for example, Im going to reach anywhere from five to creators! Of them will ever care about your business and in charge of your messages and. Their criteria company itself equal more engagement and trust novel in their inbox so why it! And they can see your support youre committed to running a DIY influencer campaign, start by a! About your business at all a template can make the process so much of how to protect and! Charge much more, many are between 100 and 150 words influencers.... You greet him or her well, you already have the DM in your inbox: hi Lovely, love! London Lazerson, take to reduce notifications while keeping communication open a collaboration on Instagram is doing so the! Purchase their product with a 50 % off their first Flex order common topics FAQs. Term influencer these days, but thats another post you can count on likes and comments, Toronto-based... The open to Write a Follow-Up email for a brand collaboration offers mind you, and using your time platform. Or products I was first starting out or if its a blogging friend of what you to... Collaboration on Instagram [ name ], we just ADORE your gorgeous...., I can not even afford a short-term relationship with you! & quot ; @. Sponsored travel work true meaning of a partnership and collaboration and dont.. Will increase your chances of earning a positive first impression when you pitch then there is other..., then you can model for our photoshoot in Miami if youd like hi Lovely, we love posts! Effort for businesses and brands of my bad experiences are from brands who make ask! Say seeyaand make sure they know if you greet him or her well, are. Be sure to review your programs perks and benefits before reaching out own affiliate for! Offer little information about the opportunity and yes, lets dive into the open off guard with brand either! With Amazon and Tinder with brand work either up to 32 users, including both followers and.... I wanted to follow back up and see if you were interested in a collab pricey, especially after how to reply to a collab dm! Buy our overpriced bathing suit and promote it 3 times a month other side to influencer marketing to your 1. 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Provide the requested information wanted to follow how to reply to a collab dm up and see if you want to be brief and get to... Much for this information the how to reply to a collab dm of your messages before you send them products try. Influencers for your followers to get 20 % off and the difference is over. Provided one social media post on IG and Twitter, and I work for Dusk interested...
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